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PLRs – How to successful use and profit from Private Label Rights in your online business

Set Up My ProductsHi Guys,

The perplexing thing is that so many of us buy Private Label Rights to speed up our web presence and yet so many of us do not know how to successfully use Private label Rights in our business let alone profit from PLR’s.

You are not alone in this. I have a shed load of PLR’s on my computer – some good, some bad. But I’m getting ahead of myself.

If you are new to internet marketing or you’re not sure what Private Label Rights products are, in practice PLR content is purchased from the original author / creator or distributor of the PLR and then treating the product as if you yourself had created.

With ‘unrestricted’ private label rights you can edit, delete or add to the content, sell, resell; grant resale rights or private label rights.

You are now effectively the creator and author of the product, and you have not even written or created something of yourself.

Sounds perfect? Well yes it does, but of course nothing in life is that easy or we’d all be doing it and making money.

That is, it is evident that products of high quality PLR still incredibly valuable for the information contained therein, and perhaps more importantly, for the time saved in the production of all necessary research and taken the time to write in the space or create they own.

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When you buy private label rights, you have complete ownership and control over the product which, breaking it down to its money-making potential, means that within a relatively short period of time you could have a complete ‘business-in-a-box’ by putting some effort in to improving on the original and making it different to everybody else’s.

You might like to use PLR right out of the box, but that’s really not a method I recommend to everyone, as you are probably aware the package may have been sold to hundreds if not thousands of other people and as people are lazy by nature, they, themselves, try to sell it on to others or use it themselves unaltered.

Yes, altering the PLR article/report/book involves some work but if you intend to be successful with private label rights, you MUST change and add real value to the original content and even the supplied graphics to really make it your own unique product.

If you are not willing to put in some effort, you will be among the masses of duplicate content PLR dealer and this is a tough way to make money, not to mention a life.

The possibilities of achieving the most potential from PLR products are only limited by your own imagination when you have good quality content to work with and if you’ve been online for any period of time you may have collected either just a few, maybe hundreds or even thousands of PLR products which are probably just taking up space on your hard drive.

Many people do nothing with them and the main reason for this is that they do not know how to get the most out of them, to complete them in a professional and then sell them in the right way.

To recap, here are just some of the things you can do with private label rights material:

  • Selling the PLRs as they are on their own mini-website or your website (not recommended)
  • Split the material into smaller parts, make it unique and sell or give away as short reports to build your list
  • Split the material into smaller pieces that make it unique and add them to your autoresponder email series
  • Split the material into smaller parts, make it unique and create mini e-courses for your autoresponder
  • Edit and add content value-added text, audio or video, and create your own unique product or paper-coaching from your website to sell.
  • Compile them into larger parcels for resale – maybe take 3 or 4 closely related PLR products from the same or a different package and create a wider package. This will allow you to sell your compiled package for a much higher price than you would have otherwise and create another revenue stream for a minimal amount of effort.

As you can see, the “make it unique” statement appears several times before, because this is the key to this work as a Business.

Please feel free to leave a comment below. I would really love to hear from you.

Until the next time,

Have a great day.


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