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Clarifying the potential confusion about Private Label Rights licences

Hi Guys,

In this article I’m going to try to try clarifying the potential confusion about Private Label Rights licenses without muddying the water too much.

Within the Internet marketing community there are various arguments regarding Private Label Rights about what defines these rights. In most cases, there is a total misunderstanding about what they are about, why they exist and what you can do with them.

Lets face it, there is of course, a lot of confusion regarding a great many things in life, and also just as many opinions regarding all of them.

In this case I am referring to “PLR” or “Private Label Rights”, as they pertain to your business. The problem occurs when you purchase what you believe to be a PLR product and what you really have is something that is similar, but not quite the real deal.

When you buy a product, and by this I mean any product, there are various rights attached to your purchase. In many cases, take software for instance, you purchase comes with a license that does not allow you to confer it to another individual or use the same copy of software on two different machines. You software will come with a lot of fine print to which you have to agree to in order to be allowed to use it.

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For most products the fact remains that there is a lot in the fine print to that need to be understood, and this is where a great many of people may get a bit confused.

Amongst Internet marketing circles there are different thoughts when it comes down to what PLR is all about.

It really irks me when I download what has been billed as a PLR product and prepare to make it my own only to find the author has placed limitations on it.

To try and clarify the situation we will look at the difference between limited PLR and unlimited PLR.

Limited PLR:

A limited PLR is a PLR product such as an article or eBook that has been conferred certain rights such as re-labeling, repackaging and even re-writing as a ‘definitive work’, in any fashion that one chooses, to resell it as a reseller, and doesn’t allow the rights to resell to resellers.

An example of a ‘restricted PLR’ would be ‘re-branding rights’ as can be found with certain PDFs where the name/URL can be changed, or affiliate links modified before re-distributing the reports.

When it comes to limited PLR products, I believe that the limitations would only apply to use of the product without further modification. But if the PLR confers the right to modify and re-brand the product as one’s own, and to be a PLR it should, and unless the change is significant enough for it to become a different product from the original, the restrictions as defined by the original creator should apply.

When restrictions are placed upon a PLR product the limitations are such the licence only allows you to resell it as a reseller, and doesn’t allow the rights to resell to resellers, they should in effect be called MRR (Master Resell Rights) products. These versions allow you the “Master Rights” that allow you to resell the rights to sell retail, but not the rights to resell reseller rights. Meaning that your reseller/client cannot resell the rights to resell to their client/end-user. You can only sell items for their end use.

You should get a separate document accompanying your purchase containing the license. A typical Master Resell Rights license may appear as shown below:

This is NOT a FREE product and this License must follow the product.

You have bought the MRR License and you can Master Resell this product.

[Yes] Includes Reseller Website
[Yes] Can sell Master Resale Rights
[Yes] Can be added to paid membership sites
[Yes] Can be offered as a bonus
[Yes] Can be packaged
[Yes] Can be offered through auction sites
(But please don’t brand yourself as a fool starting a $1 Auction)

[NO] Can be given away
[NO] Can be added to free membership sites

At other times the rights are not as explicit as above but will appear at the start of the purchased eBook and may state the following:

You are granted full Master Resale and Giveaway Rights to this eBook. You may give it away, sell it, use it as a bonus or add it to packages or membership sites.

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Unlimited or Unrestricted PLR:

Unlimited or unrestricted PLR is a kind of a license that gives you the ability to fully control what you do with any content, grants, whether e-books, articles, stories, source code, whatever it is that you have to do.

Unlimited PLR’s are true PLR products.

As shown in my previous article Making Money on the Internet through “Private Label Rights” Products and again below an unlimited PLR license will read as follows:


Your Private Label Rights Terms & Conditions:
[YES] Can be edited.
[YES] Can put your name as the author.
[YES] Can be broken down into articles.
[YES] Can be used as web or e-zine content.
[YES] Can be added into membership sites.
[YES] Can be sold in any format.
[YES] Can be packaged.
[YES] Can be offered as a bonus.
[YES] Can be given away (in any format).
[YES] Can be sold on auction sites.
[YES] Can offer (Master) Resell Rights.
[YES] Can resell Private Label Rights.
[YES] Can be published offline.

The above means that you can do whatever you want with them!

At other times the license will simply read: You have totally unrestricted rights. Sell it – give it away – whatever.

Here is some advice that I can give, in regards to private label rights.

Read The License: A license is usually a long drawn out document, and it’s likely easy to get bored going over it. Because the last thing you want to do is end up on the wrong end of copyright infringement.

Research the Definition of Private Label Rights: Understand what rights you are granted and not granted under copyright privilege, unless otherwise stated particularly within each individual license. Moreover, when it comes to the right of author.

If you are unsure about your rights etc you may want to consult a lawyer. It all boils down to understanding what to look for when it comes to buying the PLR content.

You should always consult a lawyer about your business dealings, and make sure you are on the right side of the law before you take any action that could result in a potential lawsuit. What may appear like a good deal could simply be plagiarized content.

However when all is said and done and you are interested in building up a business that requires as capital as possible, then the private label rights route is definitely worth looking into.

I hope that I haven’t muddied the water too much with the above and that you now understand better what private labeling is, and will be on your guard when selecting PLR products to suit your business.

The one thing you should realize about Private Label Rights products is that they may have been sold as part of many different bundles and distributed to multiple customers which makes them loose their exclusivity and without being exclusive or unique content, marketers are often hesitant on incorporating private label content into their marketing campaigns.

Another thing to bear in mind is that although they may have been distributed to multiple customers, the vast majority of those who have purchased the product will go on to do absolutely nothing with those products.

However that said Private Label Content is best used as a “resource” rather than a ‘source”, meaning that users should consider revising and improving existing private label content before distributing it under their own brand.

A good rule of thumb is to never purchase a PLR/RR/MRR product unless the exact rights are clearly stated on the sales page.

With that said, never assume that the license will then accompany the product on the thank you page. Because of this I always take a snapshot of the rights stated upon the sales page – just to make sure.

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Until the next time,


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