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What is Web Content Creation?

After rereading my last article Content creation paradigm of a successful Internet Marketer I decided to elaborate on What is Web Content Creation and provide you with further ideas on the subject.

Your potential customers are “scanning” your site quickly for information they need and want, and if it is not there then, neither are they.

We all do it. Because there is so much information on the internet of varying quality that when one lands on a webpage you tend to scan the content to see whether the content meets your needs.

The information that you provide on your website must aim to meet your potential customers needs/and wants. Naturally there are other things to keep in mind such as the numerous other factors that involve the search engines algorithms, but content remains a very important factor in the equation.

You can create a search engine friendly website without loosing sight of the importance of your content. Content is, and will remain, one of the most vital aspects of one’s website, and warrant’s the time it will take you to create it.

In order to create content that meets the need of your potential customers you must put yourself in their shoes. Ask yourself the types of questions your customers are likely to ask to ask and answer them as best you can in order to create the content for your website

Ask yourself what does my potential customer want to find? Am I providing what they are looking for?

Simply put, most people are looking for a solution to their problem. They want to know how to do something about their problem or get rid of it. And your task is to provide them with answers to their questions.

Step outside the box, and provide them with sample emails of questions you have received along with your replies via a FAQ page.

You will want to find as much information as possible to include onto your site.

If you are an expert in your field, but don’t know how to write, then guess what. All you need to do is to hire someone to write your content. There are several places that you can go to, to find a writer; places such as Scriptlance, eLance, and Rentacoder, just to name a few. Just make sure to get a good writer, because you want unique, quality content to be created specifically for your site.

If you feel that you are able to write your own content (that is great) be sure to have it proofread so that the errors that you accidentally overlooked can be corrected before you place it onto your website.

Find someone who can go beyond the content, and give you constructive criticism. Try not to take it personally ( I know it’s easier said than done), and look at it as money saved (those little changes may retain more visitors).

The name of the game is exposure and credibility. Badly written articles/content destroys your credibility and lowers the earning potential of your website.


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