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Titles, Titles, Titles – Article Marketing is All about Titles

Article MagicHi Guys,

With this article, “Titles, Titles, Titles – Article Marketing is All about Titles”, we are going to look at the one thing that will determine the success of your article.

Are you wasting your time with article marketing? For the many authors who do not yet know how to make article marketing work for their business then the answer to this question is – Yes, they are actually wasting all their time and efforts. It is a total waste of their time.

Now with so many gurus and others advocating article marketing I can hear you ask why? And the answer is simply this – even though you are producing quality articles, they are simply not reaching enough of your targeted market.

Interestingly enough this can be remedied with relative ease.

For those of you who have been taught about copywriting outside the online world, you know that the title or headline is one thing that will determine whether your article will be read or not and ultimately the success of your article or sales letter.

For example, with books, the first thing that people see is the cover of the book with its title. And people, being critical, have the tendency to judge the whole book just from the title. They will even get to the point where the headline (title) alone will make them buy or not buy that book. This is the same thing with online print ads.

All your article titles have to be provocative enough to pique your target audience interest enough to click on them and read the article. Put in another way your article titles are in effect the advertisement for your article. Article Magic

A lot of copy writers attach little if any value to the titles of their articles and paragraph titles within them. Unfortunately in the case of article advertising and marketing this can be a grave error. The titles of the content articles you write and publish perform an essential function towards their general success or failure.

What you really want is to seize your reader’s attention and impress the search engines. Harvesting and arranging words may appear to be the most obsolete internet marketing technique today but it is a skill well worth knowing and using.

The ideal length of effective titles is six to ten words only. However, this is only a guide and rules are meant to be broken.

After recognizing the importance of crafting article titles, it may be good to discuss the technique of writing powerful titles. Once again, it is necessary to understand that internet readers and passers-by use the search engines to locate your marketing articles, not the other way around.

This is where the importance of keywords comes in to play. You need to evaluate the quantity, quality and relevance of the words in your title.

Write them in such a way that they will appear to be the label, summary or the representative of the content.

It is all about how you go about selling an idea and considering what you would do to make it more appealing to the people who use search engines such as Google to find it.

With article marketing, your articles are targeted to audiences that have an interest in them. This is the basic idea behind distributing them online. You have to make sure that your article marketing will be seen consumers and potential consumers alike.

One of the most common misconceptions about articles online is that people will just read them at random just like they do with books or any printed materials they see offline.

This is wrong. Visitors online do not just chance upon anything on the Internet. They are there in the first place to look for information about something or they actually need something. When people looking for something they need, they do not just get into the first website they see. All you have to do is think about the way you search for information on the web.

Article MagicMost of them will probably use the various search engines to achieve what they are looking for using keywords and chances are, they will choose one of the more popular search engines to type in the keywords related to the topic they are looking for. Then the search engines will display the results found.

This is why your goal in article marketing is for your articles to be prominent in the search engines.

And how do you make this possible?

Simply by using the right title!

The success of your article will be based on the first 3-4 words of your title. It will determine how much traffic your article will drive back to your website. This can only be attained when you have created a keyword-rich title that matches the most common keywords related to your content.

To discover the right keywords to use for your articles, you should consider using a keyword research tool. Some of this software is free but some are not. Try to look for the sites that are offering this software. It will prove to be a valuable tool needed for successful article marketing.

It is vital that you learn and understand how to go about keyword research whether or not you are using a web-based research tool or not.

When choosing a headline or title for your article, try not to include “worthless” characters. These are quotation marks, asterisks or anything that search engines find difficult to understand. You would not want them to discard your articles totally just because they cannot make any sense out of your title.

Similarly, do not get into some of the search engine spam technique of giving out keyword-rich titles that are in no way related to your articles. These techniques may work temporally but you will just get into big trouble once the search engines have filtered out that you are doing these things.

If you want to get the most out of your article marketing strategy, you must master keyword research so that you can make keyword rich and clever article titles or headlines.
Your pay off for doing this will be huge amounts of traffic to your articles and website thanks to the search engines who love reading titles.
Article Magic

There is really no great secret to having a successful marketing strategy. Once you know some of the important factors that are needed to make it work, there will be no stopping you from getting the customers you want and the search engine position you sought.

As always I really appreciate the various comments you make and the feedback you provide.

I sincerely hope that you found the above informative and useful.

Warmest regards,


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