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SEO: Backlinking Your Way To The Top

Today we are going to take a look at how you can improve your SEO by backlinking your way to the top.

When you build a commercial website you have to drive traffic towards your website in order to make money. The mantra “build it and they will come” does not work on the internet.

This is where Search Engine Optimization (SEO) comes in. There are various aspects to SEO, however, we will be concentrating on the backlinking aspects of SEO.

So what is backlinking?

Answer: A link on this page to a page on another website would be a backlink for THAT webpage. In a sense, we decide what pages we, as internet users, want to show up in the Search Engine Results Pages (SERPs) by linking to the content we like.

The quality of the backlink is very important.

For instance, if you were trying to lose weight, would you be more inclined to trust the opinion of some Joe Shmo or from a professional health expert? This principle is applied to backlinks and the way they affect our rankings. Google weighs out these links and their value using their complex algorithm and uses this data to decide how to rank your website/webpage.

This is why you can rank highly by getting high quality backlinks from other authority sites. Wouldn’t we start to trust Joe Shmo more and see more value in his opinion if his opinions were being endorsed by other health experts? Similarly, if an authority health site linked to Joe Shmo’s small niche site, Google would realize that maybe Joe’s site is more authoritative than they realized, and they would rank it higher. The web is run by people, and this is reflected in the way we act and link online.

How do we get Backlinks?

Now that we know the importance of backlinks and why they affect our rankings the way they do, we need to figure out how we can get some.

Sadly, backlinking isn’t as simple or straight forward as our health expert example above. Our techniques are going to have to be a little more guerilla-esque.

At the core of your promotion and backlinking strategy should be great, quality content.

There are many different ways to get backlinks and each of the methods takes time to learn and master. We are going to continue exploring the subject of Search Engine Optimization through the use of backlinks in future articles by covering the governing principles of backlinks and how to measure their quality – knowledge you can apply to every single backlinking method successfully. For this article, we are going to cover the factors that make a great backlink.

For example, if you look at the links in the resource box for this article, one of them has the anchor text “SEO backlinking” while the other simply has my website’s URL as the anchor text. Anchor text gives search engines a quick glimpse of what the page on the other side is going to be about, so you want to use your keyword and other keyword variations as often as you can within your article or webpage content.

You won’t always have the option to use anchor text, but don’t give up an opportunity when one presents itself. Relevance really is the name of the game when it comes to ranking in the search engines. This means having relevant content and having relevant backlinks pointing to your content.

The same factors that make any webpage relevant to a keyword are the factors that would make a backlink relevant to your keyword. To increase the relevance of any backlink you can use proper anchor text, surround the link with relevant text, and use a relevant title if possible.

The honest truth is that Page Rank (PR) is NOT that important in how well you rank for your keyword.

It’s always better to get backlinks from high PR pages when you can, but don’t place too much importance on it. For example, people who sell link packets sometimes tout how they have high PR forums you can get links from. It is called PAGE Rank, not SiteRank – it’s right in the name! If you create a profile link on any forum, it’s going to be on your new profile page with a PR 0.

The nofollow link attribute was created to tell Google to ignore certain links. Google states that the nofollow tag should be used for links that are paid or lead to untrusted content. They say that they generally do not, but they do sometimes.

So what does this mean for our backlinking?

Google states very clearly that nofollow links do NOT pass anchor text or PR. They may have said that in an effort to slow down people spamming sites/pages with nofollow links, or they might have been completely truthful.

So do we care or not if a backlinks is nofollow?

Here’s a logical way to decide which links will be worth your time:

When blog commenting, if you come across a blog, and all the comments are “nofollowed” ask yourself this: Will I get traffic from this link? If the answer is yes then post a comment, if not, you might want to just move on.

Indexing Our Links

The last thing you need to know about backlinks is that they need to get indexed. You need to get one of their spiders/bots to the page with your backlink on it so that they crawl your link and find that it leads to your site.

Two ways of getting your backlinks indexed are through social bookmarking and through pinging.

1) Social Bookmarking

Social bookmarking sites get crawled constantly by the search engines. It really is that easy.

2) Pinging

The actual technical process of pinging isn’t important to us. This is another fast and effective way to get your backlinks indexed.

SEO Backlinking Conclusion

Backlinks are essential to getting the top rankings that you desire. Backlinking doesn’t have to be a dry, tedious process, nor does it need to be confusing and complicated.

To succeed on the web you need quality links AND strategically placed links, in locations that make sense for your website.

You need a comprehensive plan that’s proven and makes sense and is easy enough to follow so you actually get done, what needs to be done, to rank in the search engines, where you deserve.

If you want a quick and easy way Bionic Backlinking™ is the answer, to more and better backlinks, leading to higher search engine rankings and more paying customers than anything you’ll find!

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