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Psychology: The Secret to Great SEO Results

how to make $1000 per month onlineHi Guys,

In this article “Psychology: The Secret to Great SEO Results” we are going to examine the link between psychology and search engine optimisation.

Psychology is the science that deals with mental processes and behaviour. It looks at the emotional and behavioural characteristics of an individual, group or activity. Psychology consisting of subtle tactical actions or arguments can be used to manipulate or influence another.

People are generally predictable. This means that if you take the time to understand how people think you can then design and put into service sites and content with your target audience in mind.

If this is carried out successfully, your target audience will be drawn to your site like moths to a flame.

Why Do So Many Screw-Up Their SEO Efforts?

Unfortunately there is a relatively simple answer to that question. Many people approach search engine marketing by creating websites and marketing campaigns that are biased towards their preferences and wants and not towards that of their potential customer.

SEO is never ever about you or your company; its focus should always be the consumer. It is no good boasting about your latest achievements if you don’t provide the service your customer wants or if you don’t provide the solution to your customers problem – the reason why they would have gone to your website in the first place. If there is nothing there for your visitors, your potential customers, then they will move on and not come back.

Provide relevant information and solutions to their problems and your visitors will come back.

Using Social Proof to Guide Your Campaigns

Let us first delve by what is meant by social proof. Social proof, aka informational social influence, is a psychological occurrence where people adopt the actions of others in an attempt to reflect correct behaviour for a given situation.

The effects of social proof can be observed by the tendency of large groups to agree to choices that may be either correct or incorrect, an occurrence that is sometimes referred to as herd behaviour.

Social proof is a type of conformity. This is juxtaposed with normal social influence wherein a person conforms to the group think in order to be liked or accepted by others.

On the web social proof refers to online social habits of people; the way they think and the keywords or phrases they use when carrying out a search for information or product. Knowing the way your potential customers think and search for products within your niche can give you the edge over your competitors.

Practical Tips on How to Target Your Ideal Visitor or Customer

Know your demographics. Demographics are the quantifiable statistics of a given population. These include the gender, age, education, ethnicity, income, linguistic abilities, disabilities, mobility, home ownership, employment status, and even location. Now you will not be interested in all the statistics available but depending on your target market you may want to have an idea of the gender, age, education and income at the very least.

It’s important for you to realise that not everybody is your ideal customer. Your particular niche may be best aimed at either men or women or at a particular age group. It’s all dependent upon what you are selling.

The primary reason why most people don’t target those most willing to buy from them is because they simply never learned how to do it.

As I mentioned earlier, you’ve got to identified and profiled the types of buyers that… when you target them and create offers that appeal to their profile type –you could put a lot of fast, easy cash in your pockets.

It’s common knowledge that people buy with emotions, and then they justify their purchases with logic. It therefore stands to reason that once you’re selected the profile of the kinds of buyers you want for your product or service, you can determine which emotional hot buttons to push for the best results.

Push those emotional hot buttons gently and covertly. When you start pushing these emotional buttons covertly – you can influence buyers without them even knowing it. And more importantly, you can do so without coming across as being manipulative.

You should keep an eye of the trends within your particular niche. Some markets are more susceptible to trends than others.

Always keep your customers in mind. Visit the same forums that your customers visit. Participate in the forums and study the various discussion threads in the forum. Don’t spend too much time in there – remember this is just an information gathering exercise.

Google the keywords and phrases you use in your Meta tags etc. Choose your words carefully i.e. the keywords and phrases that a potential customer would use.

Ask your customers for feedback and use the feedback to enhance your visitor experience and ultimately your bottom line.

Communicate with your customers. You have to identify what motivates your customer to purchase a product. The simple fact of the matter is that people don’t like to be sold – but they do love to buy. Find out what their buying motive is. To do that, you have to understand people and this is where psychology comes in.

As you can see from the above marketing and psychology is very much intertwined. Consider the above when putting together the SEO for your website.

I hope that the above is of benefit to you. Please feel free to leave a comment below. I would really love to hear from you.

Until the next time,

Warmest regards,

Alain

 

 

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