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Article Marketing: Using Ezines, Newsletters and blogs to promote you articles

Viral Marketing Frenzy - A force so powerful, it cannot be stopped!Hi guys,

An alternative heading to Article Marketing: Using Ezines, Newsletters and blogs to promote you articles” could easily be Article Marketing: Using Article Directories and Niche Article Sites”.

What we all strive for as marketers is for greater exposure for our brand or products. The one way to do this is though article marketing.

I have written about this subject in the past and will probably do so again in the future as article marketing can if done correctly increase your brand or product exposure.

I started article marketing online before the term even applied and long before there were any article directories out there. When I started I posted articles and ‘white papers’ on Bulletin Board System’s and newsgroups, and my goal then was the same as it is now: to get attention and republished through ezines, newsletters and now blogs.

Unfortunately, thanks to some “marketing gurus”, online article marketing has been turned into a sort of link-dump fishing exercise. Nonetheless there is still a lot of power in article marketing if done right.

The whole idea behind it, and the reason that sites like ezine articles originally came into popularity, is that there are literally thousands of ezine, newsletter, and blog publishers out there who desperately need good content to fill the pages of their daily/weekly/monthly publishing’s and there are marketers who want access to the subscribers subscribing to those publications. Thus by creating a space where marketers can offer quality content in exchange for a small sales message blurb (the author’s resource box) and allowing the publishers to freely use that content it would be a win-win for everybody.

The problem is that this process requires a little bit of work. To get results (i.e. have your article picked up by a publisher) you need to write a quality piece of content. You’ve got to go beyond the fluff and actually write a magazine-worthy type article.

It’s gold when it your article your article gets used by ezine, newsletter, and blog publishers, because you gain exposure to some publisher’s cultivated list of targeted traffic, but you have to work for that access.

Unfortunately, over time, lazy marketers lost interest in working for their results and began viewing article directories as just some place to drop a quick and free link with a crappy or spun article. This was perpetuated by their students as many internet marketing courses advocated doing the same.

I apologize for going on and on about this, but the fundamental point to this really is that the age old question of “what’s in it for me” is basically answered by what are you willing to put into it? If you just want a cheap backlinks, you can get that to a certain extent. However, if you want access to other people’s loyal subscribers who are targeted to your niche, you can get that too. It’s just a matter of working for it.

Just looking at there are almost 3,800 active ezines listed there right now (3,779 BestEzines Representing 18,464,403+ Permission-Based Email Members) , covering almost any market or niche you could imagine. That’s a ton of publishers with a need for regular and fresh content. Sure, some will self-produce all of their own content, but many will gladly use reprinted quality articles that cover the topics their subscribers are interested in.

So, the opportunities are still huge with article marketing, if you put in the work for it. Imagine getting republished in a newsletter, ezine or blog with thousands of loyal subscribers, having the chance to impress them with your article, and then pitch them with your sales message. Don’t you think that you could gain subscribers of your own and make some money from that exposure?

The hard part is to actually write that quality content that will allow you to stand out from all the general noise on the article directories, and that eventually publishers who scour the article sites for filler content will come to you.

You don’t have to wait for them to make the first move. You can be proactive and find out who is publishing ezines, newsletters and blogs in your niche and contact them with the view to offering up content.

It will help your cause if you to have a few quality articles already published online that you can point them to as examples of your work. The best way to do this is to publish them in your own blog.

By the way, I wouldn’t overlook the smaller directories and niche article sites out there. I know from experience that publishers look at them for quality writers. It only makes sense, if you need content about Pet Care then you may find someone at ezinearticles, but you are definitely sure to find someone at an all-about-dogs/cats/fish related article site.

Therefore it’s a good idea to submit your best articles to as many places as possible since you never know where that publisher you’re trying to reach might be looking for content.

As always I really appreciate the various comments you make and the feedback you provide.

I sincerely hope that you found the above informative and useful.

Warmest regards,


About The Author: Alain Prud’homme’s blog at offers excellent articles and FREE courses covering all aspect of Internet Marketing. His Free E-course “The Magic Formula” is jam packed with tips and techniques guaranteed to improve your e-marketing. Subscribe for FREE at



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