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Are You Too Busy to Get Social?

Hi Guys,

After having a look at Using Content Marketing to Expand Your Visibility on the Internet I thought that it was time to look at using social media for marketing with the following article titled “Are You Too Busy to Get Social?”

What is it? Won’t it suck up all of my time? Misconceptions about the whole concept are rampant. Social media is nothing more than a conversation.

Imagine walking into a bar or a cocktail party and striking up a conversation with a few people. And with social media platforms you actually have the ability to connect with hundreds if not thousands more people than you would in person.

I see so many people shying away from these platforms because they don’t understand them or they’re afraid they won’t “get it right”.

Duh.

Social media is one of THE most cost-effective marketing tools available to you today.

So if you’re willing to commit the time to develop your social media site be it twitter, Facebook, Google +1, LinkedIn or any other similar sites, then I’ve got some guidelines that will help you to do so.

Here’s your social media primer in 11 steps:

1. Commit to one platform at a time

So many people make the mistake of jumping in to too many platforms at once, only to abandon them after a few weeks. Commit to one platform for 90 days before contemplating using another platform. This allows you to familiarize yourself with the platform and to evaluate whether it is suitable for your brand.


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2. Treat your social media platforms as an extension of your brand

Keep in mind that your social media platforms are an extension of your brand. For example, if you’re on Twitter, customize your background page and make sure your 160 character bio is clear, authentic and inviting.

3. Take advantage of the platform’s various feature

Most of us, including myself just want to get stuck in without taking the time to fully familiarize ourselves with all the features available to help us to use the platform to our full advantage. Use the features for each medium to your advantage. You can find plenty of information in each of the platform’s help area.

4. Post often and consistently

Do you post often and consistently? Posting twice a week isn’t enough. You really have to jump in and engage. I’m not advising you to get all spammy, but updating your Facebook status three or four times a day, or tweeting 20-30 times a day is NOT too much.

5. Developing your content

How do you want to make your clients feel? How do you want to be remembered? These are important questions you should ask yourself when coming up with ideas for posting on your social media platforms. This doesn’t mean that you can’t post about other things but it does give you brand guidelines and a construct for developing your content.

6. Start engaging.

Here’s a crucial point: if you’re not sure what to say, then don’t force it. Comment on others’ status updates on Facebook. Leave a comment or a recommendation on a LinkedIn profile.

Here is a quick tip for you to get things going: Follow or Friend ten people a day for a month and engage them in a conversation – ask a question, respond to them or retweet them.

7. What should you post or tweet

Post or tweet when you have something meaningful, valuable, interesting or humorous to say and feel free to curate others’ content and share with your friends/followers.


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8. Promoting your business and yourself

Don’t only promote yourself and your business. Instead, share knowledge, ideas, resources and compelling experiences with them.

9. Questions

Asking and answering questions is one of the easiest way to engage with others. Its simple, but true.

10. Tools

The basic tools are the actual platforms like Twitter and Facebook. Various complementary tools have been developed to help you manage the basic tools or platforms. A few that I particularly like include TweetDeck, twellow, tweepi and Hootsuite for scheduling your tweets and updates, and YouTube for video sharing.

11. Stay in it for the long haul.

You must be in it for the long haul and be persistent, consistent and committed.

Be patient, follow these guidelines and your tribe will continue to grow.

With so much potential and such a low cost of entry, how could you possibly be too busy to get social?

Until the next time,

Alain


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